Sport Marketing Plan
Timeline
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January 11, 2021Experience start
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April 10, 2021Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategySkills
competitive analysis sales & marketing business consulting marketing strategy researchIn the Sport Marketing II course at Durham College, students in teams of three or four will work with your organization to utilize their marketing knowledge to create a plan to successfully market a new sport product/service to your specific target markets.
Learners
A final marketing plan that will include:
- Company Overview
- Product/Service Overview
- Marketing Goals/Objectives
- Target Markets
- Situational Analysis
- Pricing Strategy
- Marketing Channels
- Marketing Communications Strategy
- Implementation
- Contingency Plans
Project timeline
-
January 11, 2021Experience start
-
April 10, 2021Experience end
Project Examples
Requirements
Students will work in teams of 3 to 4 for 30+ hours researching, analyzing, and developing a marketing plan catered to your organization's new product/service rollout. This will help set strategic focus, set priorities in the roadmap for further development, develop internal accountability, and help to create a concrete set of metrics to measure your success.
Some project examples could include, but are not limited to:
- Researching/highlighting potential prospects for new product/service
- Develop a plan to properly scale rollout/growth for new product/service
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 11, 2021Experience start
-
April 10, 2021Experience end