Partnership in Sport
Timeline
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September 14, 2020Experience start
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July 3, 2020Property Analysis
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September 15, 2020Project Scope Meeting
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October 3, 2020Property Analysis Submitted
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October 17, 2020Target Company Analysis Submitted
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November 21, 2020Partnership Proposal Provided
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December 12, 2020Experience end
Timeline
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September 14, 2020Experience start
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July 3, 2020Property Analysis
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventor
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September 15, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 3, 2020Property Analysis Submitted
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventory, and current environmental analysis.
-
October 17, 2020Target Company Analysis Submitted
Students research a potential partner gathering data and information required to appeal to potential corporate partners. Each team will provide a partnership analysis to identify beneficial partnership opportunities for your organization.
-
November 21, 2020Partnership Proposal Provided
Following a review of your property and examination of a potential corporate partner, students will be responsible for developing a comprehensive and professional partnership package to entice the company they have researched in the target company analysis.
-
December 12, 2020(Optional) Post-report template provided.
Students complete a hypothetical post-event report. As the partnership will not actually be executed, assumptions are made on what the challenges and opportunities of the partnership would be and how to convey information to the client. The report can be used as a template for future post reports.
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December 12, 2020Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
sales & marketing business strategy research analysis corporate partnershipAre you looking for help with sponsorship sales for your organization? Securing partnerships takes a lot of time and resources, let us do the legwork for you! This course would be a great fit for all properties including special events, teams, leagues, non-profits, sport/rec facilities and any sport, fitness or recreation business looking to secure corporate partnerships. Students work in teams of four to understand how your organization can meet the business objectives of potential partners, conduct background research on these organizations and create customized professional proposals.
Learners
The final deliverable will include:
- Research (internal and external)
- Pitch deck
- Presentation/Pitch
- Post-event report on how partnership/sponsorship went
Project timeline
-
September 14, 2020Experience start
-
July 3, 2020Property Analysis
-
September 15, 2020Project Scope Meeting
-
October 3, 2020Property Analysis Submitted
-
October 17, 2020Target Company Analysis Submitted
-
November 21, 2020Partnership Proposal Provided
-
December 12, 2020Experience end
Timeline
-
September 14, 2020Experience start
-
July 3, 2020Property Analysis
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventor
-
September 15, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 3, 2020Property Analysis Submitted
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventory, and current environmental analysis.
-
October 17, 2020Target Company Analysis Submitted
Students research a potential partner gathering data and information required to appeal to potential corporate partners. Each team will provide a partnership analysis to identify beneficial partnership opportunities for your organization.
-
November 21, 2020Partnership Proposal Provided
Following a review of your property and examination of a potential corporate partner, students will be responsible for developing a comprehensive and professional partnership package to entice the company they have researched in the target company analysis.
-
December 12, 2020(Optional) Post-report template provided.
Students complete a hypothetical post-event report. As the partnership will not actually be executed, assumptions are made on what the challenges and opportunities of the partnership would be and how to convey information to the client. The report can be used as a template for future post reports.
-
December 12, 2020Experience end
Project Examples
Requirements
This course will be completed in four different phases.
Phase 1 - Property Analysis: To begin the partnership process students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventory, and current environment (SWOT, environmental analysis, trends, etc.).
Phase 2 – Target Company Analysis: In this portion of the assignment students research a potential partner gathering data and information required to appeal to potential corporate partners. Each team will provide a partnership analysis to identify beneficial partnership opportunities for your organization.
Phase 3 – Partnership Proposal: Following a review of your property and examination of a potential corporate partner, students will be responsible for developing a comprehensive and professional partnership package to entice the company they have researched in the target company analysis.
Phase 4 – Partnership Meeting: Students will present their proposal to your organization and you will have the opportunity to evaluate if what they are presenting is a good fit for your business and if they will help you reach your business objectives. A question and answer period will be provided.
Phase 5 (Optional) - Post-report: Students will complete a hypothetical post-event report on how the partnership/sponsorship went. As the partnership will not be executed in the time frame provided students are tasked with making educated assumptions on what some of the challenges and opportunities of the partnership would be and how to best convey important information to a client. This report can be used as an idea generator or shell for future post-reports, for your property.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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September 14, 2020Experience start
-
July 3, 2020Property Analysis
-
September 15, 2020Project Scope Meeting
-
October 3, 2020Property Analysis Submitted
-
October 17, 2020Target Company Analysis Submitted
-
November 21, 2020Partnership Proposal Provided
-
December 12, 2020Experience end
Timeline
-
September 14, 2020Experience start
-
July 3, 2020Property Analysis
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventor
-
September 15, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 3, 2020Property Analysis Submitted
Students will conduct an analysis of your property. This analysis will include, but not limited to, information such as target market, audience characteristics (e.g. size, engagement, viewership, followers, loyalty, etc.), available assets/inventory, and current environmental analysis.
-
October 17, 2020Target Company Analysis Submitted
Students research a potential partner gathering data and information required to appeal to potential corporate partners. Each team will provide a partnership analysis to identify beneficial partnership opportunities for your organization.
-
November 21, 2020Partnership Proposal Provided
Following a review of your property and examination of a potential corporate partner, students will be responsible for developing a comprehensive and professional partnership package to entice the company they have researched in the target company analysis.
-
December 12, 2020(Optional) Post-report template provided.
Students complete a hypothetical post-event report. As the partnership will not actually be executed, assumptions are made on what the challenges and opportunities of the partnership would be and how to convey information to the client. The report can be used as a template for future post reports.
-
December 12, 2020Experience end