Strategic Planning for Sport Organizations

SBMT 1201
Closed
Main contact
Durham College
Oshawa, Ontario, Canada
Ian Ellis
Professor
3
Timeline
  • September 14, 2020
    Experience start
  • September 22, 2020
    Project Scope Meeting
  • October 10, 2020
    Property Analysis
  • October 24, 2020
    (Optional) Legal Review
  • December 5, 2020
    Economic Impact Report
  • December 17, 2020
    Strategic Plan Provided and Presented
  • December 17, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Entertainment, Sports & fitness

Experience scope

Categories
Market research Sales strategy Marketing strategy
Skills
consulting strategy market strategy data analysis research
Learner goals and capabilities

Is your organization looking for sustainable growth through the development of a comprehensive strategic plan?

Guided by your organizational objectives, students will work in small groups as researchers, consultants and business strategists to provide you with a professional strategic plan that lays the groundwork for future short and long-term achievable growth.

Learners

Learners
Certificate
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable for this project will include:

  • Overview of your organization, a recap of research findings, development of Mission, Vision, Values, and environmental analysis (including SWOT analysis).
  • Goals & Action Plan - Written in SMART format
  • A suggested new event or programming to assist with organizational growth. Suggestions will be based on student research findings and will include financing considerations and the economic impact of the event/programming.
  • Presentation and explanation of the plan including AV components, colour visuals, takeaway items, and other presentation materials.
Project timeline
  • September 14, 2020
    Experience start
  • September 22, 2020
    Project Scope Meeting
  • October 10, 2020
    Property Analysis
  • October 24, 2020
    (Optional) Legal Review
  • December 5, 2020
    Economic Impact Report
  • December 17, 2020
    Strategic Plan Provided and Presented
  • December 17, 2020
    Experience end

Project examples

In teams of 4-5, students will work with your organization prepare a strategic plan (researching, analyzing, and providing actionable goals and recommendations for achievement) that can set the future direction of your organization. The opportunity can be utilized for enterprise strategy or can be tailored to meet the need of a specific business unit or challenge within your organization.

Deliverables include but are not limited to:

  • Research current trends and competition in the marketplace.
  • Increasing revenue or market share for an existing product/service.
  • Promoting a new product/service launch.
  • Increasing brand awareness
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox