Working with 2H Media Inc. on the Customer Data and Buying Behaviour project was a highly collaborative and rewarding experience. Their team provided clear objectives, actionable feedback, and valuable industry insights, enabling us to deliver data driven recommendations that directly addressed Sprintpoint.ca's market share goals. The partnership strengthened our skills in customer segmentation, behavioral analysis, and stakeholder communication, while their openness to testing our proposals like simplified UX for eco-conscious users—demonstrated a shared commitment to real-world impact. A model partnership for bridging academic rigor with business needs.