Voda Retreats seeks to enhance its brand presence and educate its audience through the creation of a branded wellness podcast. The project involves planning and producing Season One, consisting of seven episodes, each tied to one of Voda Retreats' self-care products. The goal is to engage listeners with expert insights and storytelling that promote wellness habits. Students will have the opportunity to apply their classroom knowledge in media production, content creation, and project management. Tasks include developing a content calendar, sourcing and preparing guest interviews, and supporting the recording and editing processes. This project offers a practical experience in podcast production while contributing to Voda Retreats' brand-building efforts.

The deliverables for this project include a detailed podcast content calendar, seven recorded and edited podcast episodes, and comprehensive show notes and episode descriptions for each episode. Students will also provide a report summarizing the guest sourcing process and any challenges encountered during production. This project will culminate in a presentation of the completed podcast series to Voda Retreats' stakeholders.