Our company has developed an innovative plug in for Shopify stores that will help to increase conversion rate and sales.

We would like to work with students to conduct market research and design a campaign for our new product, DBargain.

This will involve several different steps for the students, including:

• Familiarizing themselves with our Shopify app
• Conducting market research to identify the target audience and their preferences
• Developing a marketing plan outlining the campaign goals and target market
• Planning types of campaign content to create for target outreach.
• Outline the budget and timeline for the respective campaign
• Identifying metrics to monitor throughout the campaign

Successful team members have the opportunity to be considered for future marketing and sales openings at Digital Bargain Inc.

By the end of the project, students should demonstrate:

• Understanding of our Shopify app and marketing goals
• Identification of suitable marketing channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Create an outline of the budget and timeline for the respective campaign

Final deliverables should include:

• A report with outcomes of market research, analysis and strategies for DBargain
• Students can share the results via a 10 minute presentation

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Information on our current product and marketing strategies
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter