The main goal for the project is to create a social media campaign that positions Quantolio as thought leaders of AI in the industry. This will involve several different steps for the students, including:

- Researching the current landscape of AI in the financial industry

- Developing a content strategy that showcases Quantolio's expertise in AI.

- Creating engaging and informative social media posts and articles.

- Collaborating with the team to ensure brand consistency and messaging.

- Analyzing the performance of the campaign and making adjustments as needed.

By the end of the project, students should demonstrate:

- Understanding of the AI landscape in the investment industry.

- Ability to develop a content strategy that aligns with Quantolio's brand and goals.

- Creation of engaging and informative social media content.

- Analysis of campaign performance and recommendations for improvement.

Final deliverables should include:

- A comprehensive social media campaign plan.

- A portfolio of social media posts and articles.

- An analysis of the campaign's performance and recommendations for future campaigns.

• Mentorship to complete the project
• Staff time to check the deliverables and guide them through the process
• Aid to understand the industry through a better lens