We want students to help us build a marketing strategy plan to grow and engage our target market:

We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do consumers currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• How can we improve our social media outreach?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. We would also like more insight on how to improve our social media outreach. As well we would like a final presentation summarizing key findings.

Students will connect directly with the employer for mentorship and supervision throughout the project. We can provide any marketing materials and data we have upon request.