Marketing at Consulting Firm (MBA/4th year)
Project scope
Categories
Communications Market research Marketing strategySkills
virtual application communication master of business administration (mba) content development marketing communications blog posts marketing writing consulting integrated marketing communicationsPositions available: 1 team of 3-4 person
Our organization is able to offer a virtual internship opportunity for small teams of 3 or 4.
We are looking for MBA or 4th-year students with exceptional written communication skills and social media savvy to help our consulting firm establish a strong digital presence.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Transitioning live events to a virtual application - Expanding the reach of webinars to professionals from all sectors and monetizing our offerings.
- Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share.
- SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with students using these communication tools: Riipen messaging, Zoom, and email
Primary contact: Lynne MacKay, President
About the company
Mackay Byrne Group Inc. provides professional development training to Canada's top corporations. Via conference keynote speeches and small group seminars, we enhance a corporation's human potential. Our message is comprised of two specialties: Professional Image and Performance Communication skills.
Our 35 years of success resides in our strong relationships with many of Canada's Fortune 500 companies and our dedicated enthusiasm in providing them with timely, and professionally relevant education.