Brand Identity and Graphic Design - Help MVT+ Stand Out!
Project scope
Categories
Graphic design Branding & style guides Marketing strategySkills
color palette canva (software) software design patterns brand extension graphic design marketing materials digital advertising branding email marketing brand identityThe objective is to expand the visual identity of MVT+, a holistic wellness clinic that integrates street dance and hip hop into its brand ethos. This project will focus on developing a dynamic, inclusive, and culturally rich brand extension. Students will create a versatile color palette, innovative font applications, engaging imagery, and adaptable design patterns that reflect the clinic’s community-focused values. The project aims to not just appeal to our existing customers but also to attract new demographics by emphasizing accessibility, community, and sustainable practices in all visual elements.
- Brand Extension Development: Create a comprehensive color palette that reflects the vibrancy and energy of street dance. Design fonts and imagery that resonate with a diverse client base ranging from active professionals to sedentary individuals seeking holistic wellness.
- Social Media and Marketing Materials: Develop templates for various types of social media posts (reviews, quotes, health tips, and fun facts) that are easily adaptable and visually cohesive.
- Digital and Physical Branding Materials: Design social media banners, email marketing templates, and visuals for use on a new website. Additionally, create graphics for digital ads to be used on platforms like Google and Meta.
- Community Focus: Incorporate elements that highlight MVT+'s commitment to community engagement into all designs. This should reflect in the choice of materials, messaging, and overall aesthetic.
- Feedback and Revisions: Provide a session to discuss the designs with stakeholders and make necessary revisions based on feedback, ensuring all materials align perfectly with the brand’s vision and mission.
- Final Presentation: Compile all designs into a Canva or PowerPoint template for easy access and modification, and present the final project showcasing the expanded brand identity’s alignment with MVT+'s values and client needs.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Access to personnel, website analytics, sales and brand collateral, and more
- Names of competitors to understand the market
- Work within the student's software expertise
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MVT+ is a multidisciplinary wellness clinic situated in the heart of Villeray, Montreal, celebrated for its specialized manual therapy services and holistic wellness approach rooted in evidence-based practice. Renowned for sports therapeutic massage, osteopathy, and physiotherapy, MVT+ isn't your typical clinic; it's a place where personality shines and community thrives. With deep ties to the street dance culture, MVT+ offers a unique experience that extends beyond pain management, empowering active young professionals aged 25 to 40 to optimize their physical health, mobility, and sports performance.
When clients step through the doors of MVT+, they enter a community where each session is more than just treatment—it's an enriching journey towards peak performance and wellness. As part of our commitment to holistic care, MVT+ is excited to expand our offerings to include the retail of therapeutic products like foam rollers and resistance bands, catering to at-home care and professional use. Moreover, we are initiating B2B services, furthering our engagement with the community and businesses alike. Looking towards the future, MVT+ envisions franchising opportunities that will share our unique approach to health and wellness with a wider audience, spreading the ethos of MVT+ and fostering a greater sense of community engagement across different regions.
In recognition of our innovative approach and commitment to excellence, MVT+ has been awarded the Emerging Business prize from the Réseau des Massothérapeutes Professionnels du Québec (RMPQ) and secured the 3rd place at the Canadian and International Championship in 2023. These accolades reflect our dedication to quality care and client satisfaction.
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