Our organization is able to offer a virtual internship opportunity for small teams of 3 or 4.

We are looking for MBA or 4th-year students with exceptional written communication skills, organization skills, and social media savvy to help our consulting firm market and sell our virtual, live and packaged courses through Linkedin presentations or sponsorships.

The primary focus for the student will be:

• Market Research & Strategic Implementation - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); develop a pricing strategy; identify expansion opportunities such as in-demand webinars and new customer segments; identify key messaging for (new product or service).
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines.
• Channel Evaluation- Determining the best channels to promote presentations and course content.

Our goal at the end of this experience is:

• Overall Hybrid Strategy to sell virtual and live presentations - for expanding the reach of virtual presentations to professionals from all sectors, monetizing our offerings and determining best ways to market the products.
• Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer.
• Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our presentation sales potential sponsorship partners.

We will plan to communicate with our virtual interns using these communication tools: Riipen messaging, Zoom, and email

Primary contact: Lynne Mackay, President