The Scholarship Whizz is seeking to enhance its online presence by collaborating with students to create engaging digital marketing content. The primary objective is to develop content that effectively connects with students seeking scholarship opportunities, thereby increasing website traffic and user engagement. This project will allow students to apply their knowledge of digital marketing strategies and content creation techniques learned in the classroom. The focus will be on crafting compelling narratives and visuals that resonate with the target audience, ultimately driving more users to The Scholarship Whizz's services. Students will work on closely related tasks such as content ideation, creation, and optimization for various digital platforms. The project is designed to be completed by a team of marketing students within 60 hours, ensuring a focused and efficient approach.

The project deliverables include a comprehensive digital marketing content package tailored to The Scholarship Whizz's target audience. This package will consist of at least three blog posts, five social media posts, and one promotional video script. Additionally, students will provide a brief report outlining the content strategy and the rationale behind the chosen themes and formats. The deliverables aim to showcase the students' ability to create engaging and effective digital marketing content.