Scale Up Consulting is seeking to establish a cohesive and compelling brand identity for both its business and its mobile B2B app. The goal of this project is to create a brand that resonates with the target audience, communicates the company's values, and differentiates it from competitors. The project will involve researching industry trends, analyzing competitor branding strategies, and understanding the unique selling propositions of Scale Up Consulting. Learners will apply their knowledge of marketing and design principles to develop a comprehensive branding strategy. This includes creating a brand style guide that outlines the visual and verbal elements of the brand. The project will provide learners with the opportunity to apply classroom knowledge in marketing, design, and strategic communication to a real-world scenario.

The deliverables for this project include a detailed brand style guide and a presentation of the branding strategy. The brand style guide should include the logo design, color palette, typography, and guidelines for brand messaging. Additionally, learners will present their branding strategy, explaining how it aligns with the company's objectives and appeals to the target audience. This project will culminate in a comprehensive branding package that Scale Up Consulting can implement across its business and mobile app.