Welcome to While She is True!

We are seeking enthusiastic students to support our digital marketing efforts for our fall programs.

Main Goal: The primary objective of this project is to document and promote the activities of our fall all-girls coding programs, which include both online classes and in-person sessions in Calgary. Through engaging digital content, we aim to increase visibility, inspire participation, and support future outreach and recruitment.

Project Scope and Expectations: During this project, students will:

• Collaborate virtually with the lead coordinator to implement a content-driven digital marketing plan.
• Use provided photos, videos, and updates from instructors and on-site staff to create timely, engaging content.
• Develop social media posts, including reels, carousels, posters, and short videos highlighting program activities.
• Maintain a content calendar with scheduled posts throughout the fall session.
• Design templates for spotlights, stories, and recap features.
• Contribute to email newsletters and wrap-up reports for families, funders, and partners.
• Support promotions for upcoming classes, workshops, and future program recruitment.

Project Details:

• Design and schedule content using tools like Canva, Meta Business Suite, and Google Workspace.
• Organize a digital media library from shared program footage and photos (Google Drive).
• Post consistently across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Develop a visual storytelling strategy to showcase the student journey and program highlights.
• Create promotional materials for upcoming fall classes, workshops, and future programs.
• Coordinate remotely with the WST team to ensure branding consistency and timely execution.

Final Deliverables:

• A comprehensive social media content calendar (September–December).
• A digital content library (photos, graphics, captions, short-form videos).
• A set of highlight reels and story templates for social sharing.
• An outreach and engagement report (metrics, reach, impact).
• Templates for newsletters, announcements, and future promotions.