The goal of this project is to develop and implement a comprehensive digital marketing strategy for the launch of M4M, a sub-brand of MVT+ focused on wellness products. The product line includes a foam roller set, resistance bands, a yoga mat, and a massage ball. Learners will engage in strategic planning, content creation, and campaign management across various digital channels to build brand awareness and drive online sales. Additionally, the project will support MVT+'s commitment to donate 1% of sales to charity. The project aims to provide learners with hands-on experience in digital marketing, allowing them to apply classroom knowledge to real-world scenarios.

Pre-Launch Marketing Strategy:

• Deliverable: A detailed pre-launch marketing plan outlining teaser campaigns, influencer partnerships, and early access strategies.

Social Media Strategy and Content Calendar:

• Deliverable: A three-month content calendar for Instagram, Facebook, and TikTok, including posts, ad campaigns, and engagement tactics.

SEO Strategy Report:

• Deliverable: An SEO strategy document with keyword research, on-page optimization recommendations, and a content plan to drive organic traffic.

Product Marketing Materials:

• Deliverable: Marketing content (product descriptions, videos, blogs) for the yoga mat, foam roller set, resistance bands, and massage ball.

Google Ads Campaign:

• Deliverable: A Google Ads campaign plan including search, display, and shopping ads, with budget allocation and expected ROI.

Meta Ads Campaign (Facebook & Instagram):

• Deliverable: A set of ad creatives and targeting strategies for Meta platforms, focusing on retargeting and conversion optimization.

Email Marketing Strategy:

• Deliverable: An email marketing strategy and sample newsletters for pre-launch, launch, and post-launch engagement.

Sales Funnel and Conversion Strategy:

• Deliverable: A mapped-out sales funnel, from awareness to conversion, with recommended touchpoints and tactics for each stage.

Affiliate Marketing Program Plan:

• Deliverable: A plan for recruiting and managing affiliate partners, including commission structures and tracking methods.

Influencer Marketing Strategy:

• Deliverable: A strategy document identifying potential influencers, collaboration ideas, and metrics for success.

Charity Integration Plan:

• Deliverable: A communication plan on how to leverage the brand's charitable donation initiative in marketing materials.