DROM Practice is expanding its reach by developing Sukoda.com, an online marketplace dedicated to promoting health and wellbeing products and services. The goal of this project is to conduct comprehensive market research to identify key trends, consumer preferences, and competitive landscape within the health and wellbeing sector. This research will help Sukoda.com position itself effectively in the market and tailor its offerings to meet consumer demands. The project involves analyzing existing market data, identifying potential customer segments, and evaluating competitor strategies. By understanding the market dynamics, the team will provide insights that will guide the strategic planning and marketing efforts for Sukoda.com.

Key tasks include:

- Gathering and analyzing data on current market trends in health and wellbeing.

- Identifying target customer demographics and their purchasing behaviors.

- Evaluating competitors' strengths and weaknesses.

- Recommending strategies for market entry and positioning.

The project will culminate in a comprehensive market research report that includes detailed analysis and actionable insights. This report will serve as a strategic guide for Sukoda.com's market entry and positioning. Additionally, the team will present their findings and recommendations in a presentation to DROM Practice stakeholders.

Deliverables include:

- A detailed market research report with data analysis and strategic recommendations.

- A presentation summarizing key findings and proposed strategies.

- A list of potential customer segments and competitor analysis.