The main goal for the project is to create ad campaigns with persuasive messaging to help parents through relationship breakdown and encourage them to seek support. The company aims to meet a pressing need and foster better social, emotional, and economic outcomes for kids, parents, and communities. The project also hopes to collaborate with students' creative talents to drive impact. This will involve several different steps for the students, including:

- Researching the impact of relationship breakdown on families and communities

- Developing persuasive messaging for ad campaigns

- Creating visual and written content for the ad campaigns

- Collaborating with the company to ensure the messaging aligns with their goals and values

- Testing the impact of the ad campaigns and making improvements based on feedback

By the end of the project, students should demonstrate:

- Understanding of the impact of relationship breakdown on families and communities

- Creation of persuasive messaging and visual content for ad campaigns

- Collaboration with the company to ensure the messaging aligns with their goals and values

- Testing and analyzing the impact of the ad campaigns and making improvements based on feedback

Final deliverables should include:

- All source materials for the ad campaigns

- A written report explaining the design process and outcomes

- A presentation showcasing the ad campaigns and their impact

We will make ourselves fully available to the students. We will provide them with access to all digital assets and other intellectual property that they require for this project. We will set up weekly check-ins to ensure that this is an engaging and meaningful learning experience for the students.