Our company operates within a highly competitive industry, offering a wide range of digital services. To enhance our market position and better serve our customers, we are seeking students to conduct a comprehensive market research and competitive analysis. The goal is to gain a deeper understanding of our target market, industry trends, and competitors in order to develop strategic recommendations that can set us apart.

Students will engage in the following activities:

• Company Analysis: Familiarize themselves with our company’s products, services, and brand values.
• Target Market Research: Conduct research on our target audience, including demographics, buying behavior, and market potential.
• Industry Research: Analyze the current market landscape, identify trends, and assess growth opportunities.
• Competitive Analysis: Research key competitors, evaluate their strengths and weaknesses, and identify opportunities for differentiation.
• Strategic Recommendations: Based on the research, propose strategies to enhance our company’s positioning, improve our products/services, and optimize our brand presence.

By the end of the project, students should have completed the following tasks:

1. Company Overview: Gain a thorough understanding of our company’s product offerings, services, and values.
2. Market Research: Analyze the target market, including customer demographics, behavior, and market potential.
3. Industry Landscape: Conduct research on the broader industry, identifying trends, threats, and opportunities.
4. Competitor Analysis: Profile our main competitors and assess their market positioning, strengths, and weaknesses.
5. Strategic Recommendations: Propose actionable strategies for improving our company’s market position and products/services.

Final deliverables should include

• A final report.
• A presentation.