Marketing - Home Health Care Start-Up in Canada


Project scope
Categories
Graphic design Advertising Digital marketing Market expansion Social media marketingSkills
home health care planning value propositions marketing long-term care innovation brandingMyPanion is a home health care start-up in Ontario Canada and it is planning on launching in March of this year.
What makes MyPanion different is that we will offer Better Care through Better Matching and Better Treatment of Care Workers.
We are building an App to help our new and innovative company, but in the meantime we will operate traditionally until the app is built.
We need your help in Marketing, Campaign Development, Branding, and Messaging.
Your Mission, Should you choose to accept it, is to create for MyPanion (along with the help of the many people involved), Branding Guidelines including (but not limited to): Logo(s), Colour Recipes, Messaging, Tone, Mission Vision Value (along with our executive team), our Story, Our Unique Value Proposition, etc. We also need you to create at least one (1) marketing campaign aimed at Both Care Workers and their Clients (be they private residents, long term care home residents and/or their directors, retirement home residents and their directors, hospital residents and their directors, etc.
We need your help to get better care to the people who need it most.
You will be provided with as much or as little supervision and mentorship that you require to succeed!
About the company
The Big Leaf is hosting this project for it's sister organization, KnowQuest Inc.
KnowQuest Inc.: An advanced feedback company.
See Knowquest.net for a pitch deck site (WordPress)
See Knowquest.com for the actual feedback platform (MERN Stack)
Note that the .com does NOT reflect our current branding as it is in Alpha.
Note that the .net is closer to our branding requirements...as it is just WordPress.
Both sites will be updated to reflect the branding YOU help create!