Our team is focused on enhancing our search engine optimization (SEO) strategy to increase website traffic and improve visibility on search engines. To achieve this, we will implement targeted SEO efforts, including publishing high-quality blogs, securing features on relevant websites, and optimizing content for key search terms.

This project will involve several key steps for students, including:

• Conducting keyword research to identify the most relevant search terms our potential customers use.
• Researching and implementing Search Engine Optimization requirements for us to rank on the first page of Google.
• Developing and publishing blog content that aligns with our target audience’s search intent.
• Outreach to industry blogs and websites to secure guest posts and backlinks, boosting Swimingo’s domain authority.
• Creating an SEO-focused content calendar to strategically schedule blog posts and social media updates.

Bonus steps may include:

• Leveraging website analytics to refine our SEO strategy based on traffic and engagement data.
• Incorporating multimedia content (videos, infographics) to improve on-page SEO and user engagement.

By the end of the project, students should complete the following activities:

• Compile a list of the most relevant SEO keywords to optimize Swimingo’s website and content.
• Develop a content calendar focused on publishing SEO-driven blog posts and outreach strategies to increase website traffic.
• Prepare a report outlining the SEO keyword strategy, blog content plan, and outreach efforts for review by the project manager.
• Conduct outreach to industry blogs and websites to secure guest posts and backlinks, improving Swimingo’s domain authority.
• Create engaging blog and social media content incorporating targeted SEO keywords to maximize visibility.
• Track and analyze SEO performance, measuring improvements in Google rankings, organic traffic, and engagement metrics.

Final deliverables should include

• A report containing the most relevant SEO keywords, content calendar, and outreach strategy.
• Published blog drafts and SEO-optimized content ready for upload.
• Proposed guest blog features or backlink opportunities to improve Swimingo’s search ranking.
• A performance analysis report detailing SEO ranking improvements, increases in Google search traffic, and user engagement trends.