CyberBridge Marketing, a new cybersecurity marketing firm, aims to establish a strong online presence to attract potential clients and partners. The firm is seeking to optimize its SEO and develop a robust content strategy to enhance visibility and engagement. The project involves analyzing current SEO practices, identifying areas for improvement, and crafting a content strategy that aligns with the firm's goals. Learners will apply their knowledge of digital marketing, SEO techniques, and content creation to develop a comprehensive plan. The project will focus on understanding the cybersecurity market, identifying target audiences, and creating a content strategy that resonates with them. The ultimate goal is to increase website traffic and improve search engine rankings, thereby positioning CyberBridge Marketing as a leader in the cybersecurity marketing space.

The deliverables for this project include a detailed SEO audit report and a strategic content plan for 2025. Learners will provide a presentation summarizing their findings and recommendations. The SEO audit will highlight current strengths and weaknesses, while the content plan will outline topics, formats, overall time and resources required to execute, expected results, and publishing schedules.