The Social Good Co. aims to enhance its outreach and engagement with prospective clients by creating an engaging "get to know" video. This project involves producing a short, compelling video that effectively communicates the company's mission, values, and services. The video will serve as a key marketing tool, embedded on the company's website and included in client proposals. The goal is to create a visually appealing and informative video that resonates with potential clients, encouraging them to engage further with The Social Good Co. Learners will apply their skills in video production, storytelling, and digital marketing to create a cohesive and impactful presentation. The project will require collaboration on scripting, filming, editing, and integrating feedback to ensure the final product aligns with the company's brand and objectives.

The primary deliverable is a polished, 2-3 minute video ready for embedding on the website and inclusion in proposals. Additional deliverables include a storyboard, script, and a brief report detailing the production process and rationale behind creative decisions. The video should be in a format suitable for web and email distribution, ensuring compatibility and ease of access for all prospective clients.