Arban Corp seeks to enhance its online presence and improve search engine rankings through a targeted SEO content strategy. The project involves developing a comprehensive plan to create and optimize content that aligns with the company's marketing goals. Learners will analyze current SEO trends, identify relevant keywords, and craft engaging content that resonates with the target audience. The project will also include a component of outreach, where learners will simulate phone calls to potential partners or influencers to discuss content collaboration opportunities. This project provides an opportunity for learners to apply their knowledge of digital marketing, SEO strategies, and content creation in a practical setting. The tasks are closely related and designed to be completed within a single academic program focused on marketing or communications.

The deliverables for this project include a detailed SEO content strategy document outlining the proposed approach, target keywords, and content topics. Additionally, learners will produce a set of SEO-optimized content pieces, such as blog posts, articles, backlinks ready for publication. A report summarizing the simulated outreach efforts and potential collaboration opportunities will also be required. These deliverables will demonstrate the learners' ability to apply SEO principles and marketing strategies effectively.