The Social Good Co. aims to understand its position within the industry by analyzing its competitive landscape. This project involves identifying key competitors, assessing their strengths and weaknesses, and determining market trends that could impact The Social Good Co.'s strategic decisions. The goal is to provide a comprehensive overview of the competitive environment, enabling the company to make informed decisions about its future direction. Learners will apply their knowledge of market research, data analysis, and strategic planning to gather and interpret relevant information. Tasks include researching competitor profiles, analyzing market data, and synthesizing findings into a cohesive report. This project will help learners develop skills in critical thinking, data analysis, and strategic communication.

The deliverables for this project include a detailed report and a presentation. The report should contain an analysis of at least five key competitors, including their market position, strengths, weaknesses, and potential opportunities or threats. Additionally, learners will provide strategic recommendations for The Social Good Co. based on their findings. The presentation will summarize the key insights and recommendations, offering a visual and concise overview of the competitive landscape.