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Product Market Research

Closed
Main contact
Allanson International Inc.
Allanson International Inc.
Christine Jung
Product manager
2
Project
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Marketing strategy Market research Sales strategy
Skills
target market go-to-market strategy market research pricing strategies new product development research
Details

Summary:

We are ready to take our business to the next level. We are looking to expand our UVC product offering to commercial and industrial markets. Our company requires assistance in accessing competitive landscape in the UVC product market.

Project examples include but not limited to:

  1. Investigate competitive landscape to identify key messaging for promotion
  2. Market segmentation to identify the ideal target market for UVC surface disinfection
  3. Develop a go-to-market strategy for our new product expansion
  4. Develop pricing strategy based on industry research and potential customer surveys
  5. Identify requirements of any legal protocol and certification

Project deliverables include but not limited to:

  1. A 10 page report summarizing findings
  2. A 30-minute presentation with recommendations based on market research results

Deliverables
No deliverables exist for this project.

About the company

Company
allanson.com
Unknown industries

-Allanson International is a private held Canadian company located in Markham, Ontario. Established in 1926, Allanson manufactures and distributes products and services to the Sign Lighting and HVAC industries. Our key markets include Canada, United States and Mexico.