Project goal: To enhance Ketamine Health and Wellness’s patient engagement, marketing strategies, and operational efficiency by refining customer outreach processes, creating impactful educational materials, and optimizing digital tools to better serve patients and stakeholders.

Experience:

• Basic knowledge of marketing or healthcare communication
• Basic proficiency in CRM tools (e.g., Excel, Microsoft Lists, or other platforms)
• Familiarity with content creation tools (e.g., Canva, Adobe, or equivalent)

Project Scope and Expectations

During this project, students will contribute to the development of patient outreach strategies, enhance clinic marketing initiatives, and optimize operational workflows. The goal is to empower Ketamine Health and Wellness to expand its reach and streamline processes, providing a valuable real-world learning experience. Students will complete defined tasks that improve our patient engagement, refine our digital presence, and assist in operational improvements, ensuring deliverables meet the highest standard within the designated timeframe.

Company Overview

At Ketamine Health and Wellness, we are committed to providing innovative mental health and pain management solutions through safe and effective ketamine therapy. Our mission is to improve quality of life, foster hope, and support holistic wellness for our patients. We emphasize compassion, integrity, and evidence-based care in everything we do.

This project offers students a unique opportunity to work in a fast-growing healthcare sector, gain insights into patient-centered care, and understand the marketing and operational challenges of running a wellness clinic.

Project Details

1. Marketing and Digital Outreach

• Develop engaging content for social media and email campaigns targeting prospective patients and referring providers.
• Research best practices in digital marketing for healthcare clinics and recommend improvements to our current strategies.

2. Patient Engagement Materials

• Create brochures, handouts, and online resources to educate patients about the benefits of ketamine therapy.
• Design patient intake materials to improve onboarding and enhance their clinic experience.

3. Workflow Optimization and Data Management

• Assist in reviewing and optimizing clinic workflows, including appointment scheduling and patient follow-ups.
• Support the development of a streamlined Customer Relationship Management (CRM) system in Microsoft Lists or similar tools to enhance communication and operational efficiency.

Final Deliverables

Students will submit the following deliverables:

• A digital portfolio of marketing materials (e.g., social media posts, email templates, and brochures).
• A report detailing patient engagement recommendations and proposed workflow optimizations.
• A populated and functional CRM prototype with example patient data (anonymized or fictionalized).

Additionally, students are required to upload a reflection note summarizing their learning experience, the challenges faced, and how they applied their skills to the project.

Benefits for Students

This project will provide students with:

• Skill Development: Gain experience in marketing, patient engagement, and operational efficiency in a healthcare setting.
• Exposure to Industry-Relevant Challenges: Understand the unique aspects of running a wellness clinic and tackling challenges in patient communication and clinic operations.
• Networking Opportunities: Build connections within a fast-growing field of mental health and wellness.
• Portfolio Growth: Produce tangible deliverables that can be showcased in resumes and interviews.