The Siraj Institute Charitable Foundation is considering expanding its operations from Ottawa, Ontario to Edmonton, Alberta. This project aims to create a comprehensive market expansion report that will guide the foundation in making informed decisions about this potential growth. The project will involve analyzing the current market conditions in Edmonton, identifying potential opportunities and challenges, and assessing the competitive landscape. Learners will apply their knowledge of market research, data analysis, and strategic planning to develop a detailed report. The goal is to provide actionable insights that will help the foundation understand the feasibility and strategic implications of expanding into Edmonton.

Key tasks include:

- Conducting a demographic and economic analysis of Edmonton.

- Identifying key stakeholders and potential partners in the region.

- Analyzing the competitive landscape and identifying potential competitors.

- Assessing potential risks and challenges associated with the expansion.

The project deliverables will include a comprehensive market expansion report that outlines the findings and recommendations for the Siraj Institute Charitable Foundation. The report should include a detailed analysis of the Edmonton market, potential opportunities and challenges, and strategic recommendations for expansion. Additionally, a presentation summarizing the key findings and recommendations will be prepared for the foundation's leadership team.

Deliverables include:

- A written market expansion report.

- A presentation of key findings and strategic recommendations.

- Supporting data and analysis documentation.