Holistic Marketing Strategy for ARBAN Corp

Closed
Arban Corp
Hamilton, Ontario, Canada
Director
(5)
4
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
marketing strategies target audience strategic marketing brand awareness blog posts marketing relationship management social media content social media search engine optimization
Details

ARBAN Corp is looking to enhance its brand awareness and strengthen its market presence through a comprehensive marketing strategy. The project aims to provide learners with an opportunity to apply their marketing knowledge by developing a strategic marketing plan tailored to ARBAN's needs. The project will involve creating engaging social media content, defining target audiences, and producing SEO-driven content and blog posts. Learners will focus on integrating these elements to elevate ARBAN's visibility and impact within the industry. The project will also include client interaction simulations to build relationship management skills. This project is designed for marketing students to apply their classroom knowledge in a practical setting, focusing on a cohesive approach to marketing.

Deliverables

- A strategic marketing plan outlining key objectives and tactics for ARBAN Corp.


- A series of engaging social media posts tailored to ARBAN's target audience.


- A set of SEO-driven blog posts aimed at increasing ARBAN's online visibility.


- A report detailing target audience analysis and recommendations for future marketing efforts.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Hamilton, Ontario, Canada
2 - 10 employees
Business services, Construction, engineering & trades, It & computing, Technology

Arban represents a cutting-edge mobile application seamlessly bridging the gap between consumers and service providers across diverse industries within a local radius. Our current focal points lie in two essential categories: home maintenance and auto-mechanic services.