WELLOGA Business YouTube Channel Development
Project scope
Categories
Videography Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
business objectives sales funnel canva (software) promotional strategies video editing branding search engine optimization business to business editingWELLOGA, a B2B company with five years of industry experience, aims to create a professional YouTube channel to drive traffic to its website and generate bookings. The company has a wealth of recorded content that needs to be curated and optimized for YouTube. The goal is to leverage this platform to enhance brand visibility and attract potential clients. The project involves creating a cohesive channel strategy, including content selection, video editing, SEO optimization, and promotional tactics. By the end of the project, the team should have a fully functional YouTube channel that aligns with WELLOGA's business objectives and effectively funnels viewers to the company's website.
- A fully developed YouTube channel with a professional layout and use current WELLOGA branding kit.
- A curated playlist of selected videos from existing content, edited and optimized for YouTube.
- Note some videos will just need to be uploaded others created from longer format videos. Access to vimeo, canva and other editing tools.
- SEO-optimized video titles, descriptions, and tags to enhance searchability. Ideally see You Tube for WELLOGA come up on first page of google when corporate wellbeing searched :)
- A promotional strategy to drive initial traffic to the channel.
- A report detailing the channel strategy, content selection process, and promotional tactics used.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WELLOGA creates bespoke corporate well-being strategies & programs.
We align company objectives with employee needs.
Our approach to well-being is holistic. Our solutions proactive.
We focus on both personal and professional development.
We have 84+ experiences & services.
We support remote, and hybrid office set-ups.
Our programs save company money, improve employee loyalty,
enrich lives & move business forward.