Trail Quest Adventures Ltd., a start-up company launching in Whistler on May 15th, 2025, aims to establish itself as a premier walking tour experience filling a gap in the Whistler market for affordable family activities. The company seeks to develop a strong brand voice and a comprehensive social media marketing strategy to effectively position itself in the competitive tourism market. The owner co-owns another tour company and brings expertise.The project will focus on enhancing guest experiences by refining the tour design, ensuring it aligns with the brand's identity and appeals to the target audience. Learners will apply their knowledge of marketing, branding, and customer experience design to create a cohesive strategy that highlights Trail Quest's unique offerings. The project will involve analyzing current market trends, identifying key brand elements, and developing a social media content plan that engages potential customers.

The project deliverables will include a detailed brand voice guideline document, a comprehensive social media marketing strategy, and a refined tour design proposal. These deliverables will be presented in a report that outlines the strategic approach and includes visual elements such as sample social media posts and tour design mock-ups. The team will also provide a presentation summarizing their findings and recommendations, ensuring Trail Quest Adventures Ltd. has a clear path forward in establishing its brand and enhancing guest experiences.