Business Research Project for Jessica De Castro & Co
Project scope
Categories
Data visualization Data analysis Market research Competitive analysis Sales strategySkills
presentations marketing engagement marketing competitive analysis conversion marketing researchThe main goal for the project is to conduct thorough research on a variety of business and industry related topics. The findings should be organized and presented weekly to the agency owner and documented with detail.
Some research topics will include:
- Experiential Marketing Trends over a specified time period.
- Different forms of Experiential Marketing and their conversion rate statistics.
- Competitor Analysis.
- Standard service cycles for key industries as specified by agency owner.
- & More...
By the end of the project, students should complete the following list of activities:
- Research and analysis of specific marketing trends and initiatives.
- Identification of potential partnerships and collaborators.
- Creation of presentations and documents to present the findings.
Final deliverables:
- A comprehensive report detailing the research findings and analysis.
- Presentations summarizing the key insights and recommendations.
- Documents outlining the research specified by the agency owner.
The student will have the opportunity to work 1:1 with the agency owner throughout the entire project. They will be provided with detailed lists of topics to research as well as clear expectations on how it should be presented. There will always be someone available to answer any questions and we are happy to work around their schedule!
About the company
Coello Creative is a community-driven creative agency focused on crafting meaningful, human-centered brand experiences. We help small businesses build authentic, lasting relationships with their customers by infusing their everyday business models with moments that resonate. In a world dominated by the digital, we honour the power of real, organic connections through personalized service, memorable experiences, and excellence at every touchpoint.
Our mission is to guide brands away from transactional business and towards heart-centered stewardship. From fostering strategic partnerships to finding dream collaborators, we empower businesses to establish deep roots within their local communities and beyond. At Coello, itβs about making every interaction count, turning spaces into hubs of connection, and reimagining what it means to truly engage with customers.
Letβs bring back the authentic, multi-faceted nature of genuine relationships and help businesses thrive through what matters most: ππππππ.
Portals
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Vancouver, British Columbia, Canada