Labb is seeking to enhance its presence among Gen Z and environmentally conscious consumers on social media platforms such as Instagram, TikTok, and YouTube. The project aims to analyze the competitive landscape to understand how competitors successfully engage these audiences. By focusing on social media interactions, the project will identify effective strategies and content that resonate with Gen Z. Additionally, the project will develop a digital market expansion strategy, incorporating social media content, influencer collaborations, and email marketing tactics tailored to Gen Z preferences. The project will also involve testing email marketing campaigns to evaluate their performance in terms of open rates, click-through rates, and engagement insights. Finally, the project will conduct social media usability testing to assess how Gen Z and environmentally friendly audiences interact with Labb's content, providing actionable recommendations to enhance engagement and shareability.

The project will deliver a comprehensive report analyzing competitors' social media strategies and their effectiveness in engaging Gen Z. It will also include a digital market expansion strategy with recommendations for social media content, influencer collaborations, and Gen Z-preferred email marketing tactics. Additionally, the project will provide a performance analysis of email marketing campaigns, detailing open rates, click-through rates, and engagement insights. Finally, it will offer actionable recommendations from social media usability testing to improve content engagement and shareability.