Social Media and Marketing Strategy for Audience Engagement
Project scope
Categories
Communications Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
No skills listedThis project aims to strengthen the organization's digital presence by developing a targeted social media and marketing strategy. Students will analyze current engagement trends, create compelling content, and propose innovative campaigns to increase awareness. The goal is to improve audience interaction and brand visibility through data-driven marketing efforts.
Market Analysis: Assess the current social media landscape and identify trends, competitor strategies, and engagement patterns.
Content Development: Create engaging content tailored to target audiences, including posts, graphics, and campaign ideas.
Social Media Strategy: Develop a structured plan for content scheduling, platform engagement, and audience interaction.
Campaign Execution & Metrics Tracking: Implement a small-scale social media campaign and analyze its effectiveness using key performance indicators.
Final Report & Presentation: Present a detailed report outlining key insights, recommendations, and a roadmap for future social media growth.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Teach to grow Canada Foundation is a Canadian registered charity and non-governmental organization, whose vision is to empower marginalized and vulnerable individuals through acts of love, compassion, and generosity, regardless of religion, race, ethnicity, or gender. We serve both local and international communities and focus on tackling root causes of poverty to create sustainable and lasting change in the lives of those we serve.