Our organization is passionate about promoting social causes, particularly violence against women and gender based violence. We ​​want to increase awareness about the prevalence of intimate partner violence, family violence and sexual violence.

We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviours. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

• Familiarizing themselves with the social cause, our mission and goals.
• Identifying groups that the campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan for general awareness and for our May provincial educational campaign throughout the province.
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Ideally we would like someone who is a woman, or identifies as a woman and/or has training through a feminist lens and/or trauma informed training.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, for the event and / or brochures and website ideas for future reference.

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners
• Creation of a marketing plan
• Developed a contact resource list
• Increased awareness to help increase attendance at events

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report.
• A 10-minute presentation including suggestions for future

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our organization’s mission and goals
• Our awareness campaigns
• Input on choices, problems or anything else the students might encounter.
• Access to social media accounts
• Regular check ins via Zoom
• Understanding the learning growth required