THE PROJECT

We are looking for a series of video content distributed across Tik Tok. The goal is to better capture our avid group travel planners’ attention and increases their interest in becoming users of the MiTravel Planning Board, through creating engaging, entertaining and educational videos.

You will be creating short and long-form video content for our Tik Tok channel: www.tiktok.com/@mitravelapp

To ensure the successful delivery of this project, we outline some key tasks and basic timeline you will perform:

• Week 1: Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them on Tik Tok and makes them want to sign-up and become a user of the platform.
• Week 1: Develop and present your Tik Tok strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence while also growing our user base to become the go-to travel planning platform for group travellers.
• Week 2-7: Implement your content strategy across Tik Tok. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (which videos are working / not working).
• Week 8: Created and published around 40-50 Tik Tok videos by the end of your project term.

Selected student(s) will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO.