- Description
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My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.
- Company website
- https://www.mypartyalbum.com
- Categories
- Digital marketing Market expansion Product or service launch Social media marketing Marketing analytics
- Industries
- Consumer goods & services Entertainment
Recent projects
Brand Identity and Graphic Design
Our company is looking to spin off one service of our app and rebrand the service to have its own identity. Rebranding will require a new name and logo. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company that are associated with available .com domains. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research competitors to see what they are doing. Creating custom branding sheets with colours and logos. Low-fidelity web design
Analytics, Content Plan and Calendar for Social Media II
Social marketers will create content calendars to plan posts, manage campaigns, and review ongoing strategies, review analytics of current campaigns, and set up a data collection system to review future campaigns.
Website Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We would like a group of students to design a new prototype web application based on our current websiteβs functionality. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website that are problematic and what areas of focus might return the best results in a redesign. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly
International Expansion
We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.
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