Marketing Strategy for Archer's Arrow Publishing: Expanding on Amazon, IngramSpark, and Beyond

Archer's Arrow Publishing is a growing independent publishing company specializing in Amazon KDP and Audible products. Our mission is to bring diverse, engaging, and high-quality books to readers worldwide under multiple pen names and brands. To take our business to the next level, we’re seeking a motivated university student to assist us with designing and executing a modern, multi-channel marketing strategy. This project will focus on: Expanding our reach on Amazon  by understanding how to optimize reviews, build organic visibility, and use advertising tools effectively. Developing strategies for future growth on platforms like IngramSpark  to sell across different distribution channels. Exploring opportunities to translate books into multiple languages  to reach international markets. If you're interested in learning about e-commerce, digital publishing, and audience growth strategies, this is a perfect opportunity to gain hands-on experience and make a real impact. Main Goal The primary goal of this project is to build a clear, actionable marketing plan that: Increases customer engagement and grows our brand presence on Amazon and other platforms. Leverages key tools like customer reviews, SEO, and targeted advertising to boost visibility. Prepares us to expand into international markets and multi-platform distribution channels.

Classic Literary Series Publishing Strategy

Archer's Arrow Publishing is looking to expand its catalog by tapping into the rich reservoir of public domain classic book series. The goal of this project is to research and develop a comprehensive strategy for publishing these timeless works. The project involves analyzing current market trends, identifying popular public domain series, and evaluating potential target audiences. Learners will apply their knowledge of publishing, marketing, and literary analysis to recommend a viable publishing strategy. This project will provide an opportunity to explore the intersection of literature and business, focusing on how classic works can be revitalized for modern readers. The team will work collaboratively to ensure the strategy aligns with Archer's Arrow Publishing's brand and market positioning.