Marketing Strategy Challenge


Timeline
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November 15, 2021Experience start
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December 11, 2021Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis sales & marketing consulting marketing strategy researchStudent-consultants will work in groups of 5 to apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. Students will gather and analyze data in order to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals.
Learners
1. A report detailing the analysis and recommendation.
2. 15-minute presentation highlighting actionable recommendations and key research insights.
Project timeline
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November 15, 2021Experience start
-
December 11, 2021Experience end
Project Examples
Requirements
Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the organization and recommend specific strategic actions, including a detailed implementation plan.
Area of Focus:
Instead of focusing on one area of your business, the team will perform a comprehensive analysis of your organization, including internal (e.g., financial health; customer base; strategic capabilities) and external (e.g., competitors; industry and market trends; customer behaviour) factors. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.
Areas that students can focus on include, but are not limited to:
· Finding the right target market(s)
· Curating a strong brand to attract customers
· Environmental assessment and market analysis
· Financial analysis
· Understanding why products or services are not selling
· Social Media Strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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November 15, 2021Experience start
-
December 11, 2021Experience end