Marketing Strategy Challenge

MKTG 4208
Closed
Durham College
Oshawa, Ontario, Canada
Sheldon Koufman
Professor
(0)
3
Timeline
  • November 15, 2021
    Experience start
  • December 11, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Ontario, Canada
Any
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
competitive analysis sales & marketing consulting marketing strategy research
Learner goals and capabilities

Student-consultants will work in groups of 5 to apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. Students will gather and analyze data in order to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals.

Learners

Learners
Undergraduate
Any level
35 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

1. A report detailing the analysis and recommendation.

2. 15-minute presentation highlighting actionable recommendations and key research insights.

Project timeline
  • November 15, 2021
    Experience start
  • December 11, 2021
    Experience end

Project Examples

Requirements

Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the organization and recommend specific strategic actions, including a detailed implementation plan.

Area of Focus:

Instead of focusing on one area of your business, the team will perform a comprehensive analysis of your organization, including internal (e.g., financial health; customer base; strategic capabilities) and external (e.g., competitors; industry and market trends; customer behaviour) factors. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.

Areas that students can focus on include, but are not limited to:

· Finding the right target market(s)

· Curating a strong brand to attract customers

· Environmental assessment and market analysis

· Financial analysis

· Understanding why products or services are not selling

· Social Media Strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox