Integrated Marketing Communications Plan for Tourism Industry
Timeline
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September 17, 2017Experience start
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October 2, 2017Project Scope Meeting
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October 9, 2017Sandbox Analysis
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October 30, 2017Creative Brief
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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December 4, 2017Experience end
Timeline
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September 17, 2017Experience start
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October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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October 9, 2017Sandbox Analysis
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October 30, 2017Creative Brief
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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December 4, 2017Experience end
Experience scope
Categories
Communications Marketing strategySkills
presentation skills promotional strategy written communication marketing strategy integrated marketing communicationsStudent-consultants will work with your organization to review and recommend areas of improvement in your messaging and communications mix and recommend a B2C, promotional campaign for your small tourism operation.
Learners
Students will create a themed promotional campaign to a specific target audience. A media plan with completed research and recommendations will be provided.
Project timeline
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September 17, 2017Experience start
-
October 2, 2017Project Scope Meeting
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
December 4, 2017Experience end
Timeline
-
September 17, 2017Experience start
-
October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
December 4, 2017Experience end
Project Examples
Requirements
Groups of 4 student-consultants will work with your organization to review and recommend areas of improvement in your messaging and communications mix, targeted for your specific tourism operation.
Project includes, but are not limited to:
- Analysis and assessment of your current communication strategy
- Determining a new, or more specific, target segment
- Providing messaging strategies to enhance your product's brand
- Creating a promotional campaign
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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September 17, 2017Experience start
-
October 2, 2017Project Scope Meeting
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
December 4, 2017Experience end
Timeline
-
September 17, 2017Experience start
-
October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
December 4, 2017Experience end