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Sustainable Marketing Solutions Lab

MRKT630
Open Closing on May 1, 2025 / 2 spots left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
hamidreza mohammadi
He
instructor
(1)
4
Timeline
  • May 1, 2025
    Experience start
  • June 21, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Branding & style guides Market research Market expansion Environmental sustainability Marketing strategy
Skills
target market customer engagement creative problem solving market analysis ethical standards and conduct master of business administration (mba) marketing marketing concepts project scoping marketing planning
Learner goals and capabilities

MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.

Learners

Learners
Post-graduate
Beginner, Intermediate, Advanced levels
35 learners
Project
Learners apply to projects
Teams of 5
Expected outcomes and deliverables

Expected Outcomes & Deliverables

Activities (Learner Outcomes)

  • Sustainability Analysis – Research on your organization’s environmental, social, and economic impact.
  • Green Branding & Strategy – Proposals for eco-friendly branding and communications.
  • Data-Driven Consumer Engagement – Target market research and ethical engagement tactics.
  • Stakeholder Collaboration – EDII-focused frameworks for partnering with key groups.
  • Ethical Marketing Concepts – Campaign outlines that reflect responsible business practices.

Deliverables (What You Receive)

  1. Mid-Term Proposal (3–5 pages)
  • Project scope, preliminary research, and initial strategy concepts.
  1. Comprehensive Sustainable Marketing Plan (10–15 pages)
  • Detailed market analysis, recommended branding, engagement tactics, and measurable sustainability goals.
  1. Final Presentation (10–15 slides)
  • Concise summary of key findings, strategies, and implementation steps, presented online or shared as a recorded video.


Project timeline
  • May 1, 2025
    Experience start
  • June 21, 2025
    Experience end

Project Examples

Requirements
  • Green Branding for New Products: Develop eco-friendly branding and messaging strategies for product launches.
  • Consumer Engagement & Sustainability: Craft campaigns that highlight and communicate your organization’s sustainability efforts to diverse audiences.
  • EDII-Focused Campaigns: Integrate Equity, Diversity, Inclusion, and Intersectionality into a marketing initiative targeting specific market segments.
  • Sustainability Audit: Analyze current marketing practices and identify areas for sustainable improvement.
  • Stakeholder Collaboration Model: Design approaches that engage suppliers, communities, and partners in sustainable marketing efforts.
  • Ethical Purchasing Analysis: Examine consumer data to uncover trends and recommend strategies for responsible consumption.
  • Digital Marketing for Sustainability: Develop online strategies emphasizing green messaging and outreach.
  • Brand Loyalty & Consumer Trust Report: Research and assess how sustainability influences brand reputation and fosters long-term customer relationships.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What specific sustainability challenges or goals are you looking to address through this project?
  • Q2 - Text short
    What data, internal information, or resources are you prepared to share with the students to support their research and planning?
  • Q3 - Text short
    Are you willing and able to attend at least two virtual check-in meetings and provide timely feedback on deliverables throughout the project?
  • Q4 - Text short
    What information do you require from students on an NDA?  *