This experience offers industry professionals the opportunity to collaborate with students from University Canada West, who are equipped with the latest digital marketing knowledge. These learners are capable of evaluating existing digital marketing strategies and providing actionable recommendations to enhance business outcomes. Through a structured process, students will conduct a SWOT analysis and assess current digital marketing efforts, ultimately proposing strategic improvements. This experience allows companies to gain fresh insights and innovative ideas from emerging talent in the field of digital marketing.

This experience is designed to bridge the gap between academic learning and real-world application by engaging learners in a capstone project that emphasizes practical problem-solving skills. Participants in this program are equipped with analytical and critical thinking abilities, allowing them to tackle industry-relevant challenges effectively. Through this experience, learners will apply their classroom knowledge to develop innovative solutions, enhance their project management skills, and prepare for future career opportunities in a professional setting.

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.