MBA students specializing in Sustainable Marketing bring a unique blend of analytical rigor and creative problem-solving to address sustainability challenges. Leveraging data-driven insights, they integrate Equity, Diversity, Inclusion, and Intersectionality (EDII) principles into comprehensive marketing strategies. By collaborating with stakeholders, these learners develop ethical consumer engagement approaches, create green branding and messaging frameworks, and propose practical, real-world solutions that can be directly implemented to drive responsible growth and strengthen your organization’s sustainable impact.

Learners in the Sustainable Marketing course develop the skills to integrate sustainability principles into marketing strategies. They are equipped to enhance brand reputation, gain competitive advantage, and engage eco-conscious consumers by aligning marketing efforts with environmental responsibility and ethical business practices. These capabilities can be applied to projects that aim to improve a company's sustainability profile, mitigate risks, and ensure long-term profitability in a market increasingly influenced by sustainability.

Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Project management, Strategic Management, Organizational structure and alike. We are specifically looking to partner with a company that has a business challenge related to finance or marketing. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover strategical weaknesses and improvement opportunities in key areas like Project management, Strategic management and Organizational structure. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This experience offers learners the opportunity to act as junior consultants, applying strategic management principles to real-world business challenges. Participants will develop skills in analyzing company operations, market positioning, and strategic decision-making. By engaging in this program, learners will enhance their ability to deliver structured, research-backed recommendations that address key business issues, providing valuable insights to industry professionals. What I look for in clients:  A company facing real, multi-dimensional challenges (e.g., market entry, competition, digital transformation).  Firms looking to rethink or realign their strategies.  Businesses willing to share non-confidential data or give access to a representative for student questions. Potential Benefits for Your Company:  Receive fresh, well-researched insights on your business and industry trends.  Get access to consulting-style reports and competitor benchmarking.  Contribute to the development of future business leaders.  Identify strategic gaps or opportunities you may have overlooked.

The MBA students are in a capstone project-based course, designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Students will work with a small business (client) throughout the term (10-week term starting on April 28th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This Experience is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already have diverse academic and professional experiences before joining the MBA program. It will be a great opportunity for a small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Students will focus on the connection among HR, finance, marketing, operations, and growth strategies for small businesses.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

Are you experiencing a finance, marketing, operation or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

This semester a full class of students (25-35) will be working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students will work with a small business (client) throughout the term and will deliver the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660 - Small Business Management) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already have diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation.

Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Learners who complete a course in Sustainable Marketing gain the ability to integrate sustainability principles into marketing strategies, ensuring alignment with globalized value exchange, environmental responsibility, equitable business practices, ethical consumption, and quality of life. Companies will benefit significantly from learners with expertise in Sustainable Marketing by gaining an improved brand reputation, increased competitive advantage, and access to a growing segment of eco-conscious consumers. These learners can also help mitigate ethical and environmental risks, ensuring the company's long-term sustainability and profitability in a marketplace where sustainability is an increasingly critical factor influencing consumer choices and corporate success.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Project management, Strategic Management, Organizational structure and alike. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover strategical weaknesses and improvement opportunities in key areas like Project management, Strategic management and Organizational structure. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.

This experience is designed for learners in an introductory digital marketing course who are eager to apply their classroom knowledge to real-world scenarios. Participants will develop a comprehensive social media strategy tailored to the needs of emerging brands. Through this experience, learners will gain practical skills in audience analysis, content planning, and platform-specific tactics, enabling them to create impactful social media strategies that align with business goals.

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an entry strategy mode, and developing competitive international marketing strategies. You will receive a detailed report and presentation upon completing the project.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Further details can be discussed: business proposal, business and marketing strategy/plan, launch strategy, market research and final presentation. You will receive all team proposals/plans and presentations.

By collaborating with our MBA students on the Strategic Consultancy Capstone Course project, clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.

These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-April through end of June, 2025

Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.