Students in their 3rd and 4th years can participate in these placements. Students will be from a wide degree of majors in the Bachelor of Arts and Bachelor of Science programs. You can expect students to have a solid foundation of knowledge in their program discipline and be capable of working at a fairly independent level (with mentorship and feedback regularly provided throughout the placement). Roles offered to students should reflect early-career level work for their discipline. Bachelor of Arts Majors include: anthropology, economics, English, history, philosophy, political science, psychology, sociology  Bachelor of Science Majors include: applied statistics, biological sciences, chemistry, computer science, mathematical sciences, mathematics, physical sciences, psychology

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

Student Profile: Students in this course are in their 3 year of the Journalism program. These students can be expected to have intermediate understanding in this project area. Skills already have: Foundational interviewing skills Foundational story development skills Intermediate professional writing skills Skills to be developed: Interpersonal skills Professional communication skills Critical thinking skills Writing for an audience

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.