Number of positions available: 5 (individually and in teams)

Our organization is able to offer a virtual internship opportunity for marketing students or teams (up to 5 students).

We are looking for B2B Marketing support to help us increase our market share within North America, as well as to expand internationally.

Our target prospects are C-Level and B-level executives (Executive Directors, Certification Managers, etc.) of Professional Licensing organizations.

The primary focus for the student(s) will be: .

• Marketing Communications - create an integrated marketing campaign.
• Market Research (international) - perform market segmentation to identify the ideal international target market for Test Run; identify expansion opportunities; identify key messaging for Test Run for the various international markets..
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO and Remarketing Strategy & Recommendations - Develop and implement an SEO and Remarketing strategy; provide content suggestions and recommendations to increase search visibility, and inbound traffic and leads.
• Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• Market Research - gain a better understanding of our target market in North America and Internationally.
• Public Relations - effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO and Remarketing Strategy & Recommendations - generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets or Excel
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, skype, company slack, email, phone)

Primary contact: Dwayne Gray, Founder & CEO

Secondary contact: Lisa Gray, Vice President