AI and Gamification Integration for an Exam Prep Platform

Test Run, an innovative company specializing in practice exam platforms, seeks to enhance its user experience by integrating AI and gamification elements. The goal is to explore and implement AI technologies that can personalize the experiences for administrators (e.g. writing questions), or users (e.g. providing adaptive feedback and tailored practice questions based on user performance). Additionally, the project aims to incorporate gamification strategies to increase user engagement and motivation. This involves designing game-like elements (such as streaks, badges, and leaderboards and competitions with other users) to make the learning process more interactive and enjoyable. The project will require a thorough analysis of current platform capabilities, identification of suitable AI tools, and development of a gamification plan that aligns with educational objectives. The ultimate aim is to create a more dynamic and effective learning environment for users.

Virtual Internship Opportunity: Marketing

Number of positions available: 5 (individually and in teams) Our organization is able to offer a virtual internship opportunity for marketing students or teams (up to 5 students). We are looking for B2B Marketing support to help us increase our market share within North America, as well as to expand internationally. Our target prospects are C-Level and B-level executives (Executive Directors, Certification Managers, etc.) of Professional Licensing organizations. The primary focus for the student(s) will be: . Marketing Communications - create an integrated marketing campaign. Market Research (international) - perform market segmentation to identify the ideal international target market for Test Run; identify expansion opportunities; identify key messaging for Test Run for the various international markets.. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO and Remarketing Strategy & Recommendations - Develop and implement an SEO and Remarketing strategy; provide content suggestions and recommendations to increase search visibility, and inbound traffic and leads. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Market Research - gain a better understanding of our target market in North America and Internationally. Public Relations - effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - implement better prospecting that increases conversion rates and boost our sales team's performance. SEO and Remarketing Strategy & Recommendations - generate more traffic and revenue through search engines. Strategic Social Media Marketing - improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets or Excel Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, skype, company slack, email, phone) Primary contact : Dwayne Gray, Founder & CEO Secondary contact: Lisa Gray, Vice President

Virtual Internship Opportunity: Sales

Number of individual positions available: 5 Project Scope Our organization is able to offer a virtual internship opportunity for sales students or teams (up to 5 students). We are looking for B2B sales support to help us increase Test Run's market share within North America, as well as to expand internationally. Our target prospects are C-Level and B-level executives (Executive Directors, Certification Managers, etc.) of Professional Licensing organizations. The primary focus for the student(s) will be: . Market Research (international) - perform market segmentation to identify the ideal international target market for Test Run; identify expansion opportunities. Sales prospecting. develop a leads list from recommended sources. Sales forecasting. analyze our sales funnels and internal processes to develop recommendations for more accurate forecasting. Sales operations. review our sales processes and make recommendations in the area of operations to improve efficiency and increase conversion. Our goal at the end of this experience is: Market Research - gain a better understanding of our target market in North America and Internationally. Sales Prospecting - implement better prospecting that increases conversion rates and boost our sales team's performance. Sales forecasting. streamline our sales funnels and internal processes to for more accurate forecasting. Sales operations. enhance our sales processes to improve efficiency and increase conversion. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound sales/marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Google Sheets or Excel We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, skype, company slack, email, phone) Primary contact : Dwayne Gray, Founder & CEO Secondary contact: Lisa Gray, Vice President