Digital Marketing

Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresWe would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Shirah Technologies, backed by the National Research Council Canada (NRC) and Alberta Innovates through grant funding, is dedicated to transforming the immigration experience through innovative technology.
Our platform offers advanced tools, including a predictive calculator powered by data analytics and an intuitive documentation preparation tool, to simplify the immigration journey. These solutions empower users to take control of the process, navigate independently, and achieve their goals with efficiency and confidence.
Portals

