Creating Animations & Graphic Design

Our company is looking to enhance its visual communication by incorporating professional animations and graphic designs into our branding efforts. The goal is to produce unique, memorable design elements and animations that can be seamlessly used in a corporate setting, such as promotional materials, presentations, and digital marketing campaigns. We are seeking creative solutions to develop consistent branding assets, including animations, promotional graphics, and interactive design prototypes. Project Overview:  Students will focus on the following tasks: Creating static and animated graphics : Design visually appealing static logos, motion graphics, and other visual elements. Develop animations that align with corporate usage, such as intro animations for videos or dynamic social media content. Developing a branding guide : Compile branding guidelines to ensure consistent use of graphic and animated assets across platforms. Prototyping designs and animations : Create prototypes using animation and graphic design software. Showcase how animations and graphics can be integrated into marketing campaigns. Researching competitors and trends : Study branding and animation trends in the industry. Analyze competitors’ use of animations and graphic design for inspiration and differentiation. Producing branding assets : Develop complete branding sheets that include color schemes, typography, and both static and animated assets.

Blog Writing & SEO

We want to focus on blog writing and SEO to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Focusing on an SEO Strategy to drive more traffic Bonus steps in the process would also include: Recommending ways to market our blog.

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.