Our company is looking to enhance its visual communication by incorporating professional animations and graphic designs into our branding efforts. The goal is to produce unique, memorable design elements and animations that can be seamlessly used in a corporate setting, such as promotional materials, presentations, and digital marketing campaigns.

We are seeking creative solutions to develop consistent branding assets, including animations, promotional graphics, and interactive design prototypes.

Project Overview: Students will focus on the following tasks:

Creating static and animated graphics:

• Design visually appealing static logos, motion graphics, and other visual elements.
• Develop animations that align with corporate usage, such as intro animations for videos or dynamic social media content.

Developing a branding guide:

• Compile branding guidelines to ensure consistent use of graphic and animated assets across platforms.

Prototyping designs and animations:

• Create prototypes using animation and graphic design software.
• Showcase how animations and graphics can be integrated into marketing campaigns.

Researching competitors and trends:

• Study branding and animation trends in the industry.
• Analyze competitors’ use of animations and graphic design for inspiration and differentiation.

Producing branding assets:

• Develop complete branding sheets that include color schemes, typography, and both static and animated assets.

To achieve the project goals, students should complete the following steps:

1. Design static and animated graphics tailored for corporate usage.
2. Create a branding guide that incorporates graphic and animated elements.
3. Develop prototypes showcasing potential uses for the designs in marketing and corporate communication.
4. Conduct research on competitors’ use of animations and design elements to inform their approach.
5. Bonus: Create ready-to-use assets for presentations, social media, and marketing materials.