Lexus Sawka
Learner - She / Her
(2)
11

Caitlin Furby
CEO
April 3, 2025
Individual endorsement
Marketing strategies
Target audience
Competitive analysis
User generated content
Content marketing
Digital marketing
Social media engagement
Customer engagement
Branding
Market trend
Lexus showed exceptional design awareness and branding intuition, helping to shape a compelling narrative for Lucentara. Her understanding of brand identity and consumer engagement was top-notch.
Team feedback
I want to extend a huge thank you and congratulations to all of you for the outstanding marketing and business analysis you prepared for Lucentara. Your work was not only insightful and well-researched but also demonstrated a clear understanding of our brand’s vision and market potential.
Each of you brought something unique to the table, and together you created a cohesive, thoughtful, and impactful presentation. Your ideas were creative, your strategy was grounded in solid research, and the attention to detail did not go unnoticed.
This kind of work truly stands out, and I’m excited to see where your talents take you next. Well done!
Marketing strategies
Target audience
Competitive analysis
User generated content
Content marketing
Digital marketing
Social media engagement
Customer engagement
Branding
Market trend

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Dylan Zingle
Founder
December 5, 2024
Individual endorsement
Advertising campaigns
Social media advertising
Social media strategy
Social media campaigns
Content creation
Market research
Social media
Analytics
Management
Boosting
Lexus put in a lot of effort towards our project, employability is very high and I wish the best.
Team feedback
The student group was very professional and prepared for all meetings. The effort and attention they put towards our social media marketing not for profit kayaking club will prove to be very valuable.
Advertising campaigns
Social media advertising
Social media strategy
Social media campaigns
Content creation
Market research
Social media
Analytics
Management
Boosting

Digital Marketing Strategy
MacEwan University

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Edmonton Whitewater Paddlers