Social Media Marketing for MyRide901

The main goal for the project is to assist MyRide901, a vehicle management app company, in advertising their mobile app and expanding their market share. This will involve several different steps for the students, including: - Creating a social media marketing plan to increase brand awareness and user engagement. - Developing and implementing social media campaigns to promote the app's features and benefits. - Analyzing and optimizing social media performance through data and analytics. - Create compelling content for social media platforms. Developing promotional materials such as videos, flyers, and posters.   - Identifying potential partnerships and sponsorships.   - Creating a customer loyalty program. - Engaging with the app's user community to gather feedback and testimonials for marketing purposes.

UX/UI Design for ShopConnect and MyRide901 Website Redesign

WHAT IS THE MAIN GOAL FOR THIS PROJECT? The primary goal of this project is to assist MyRide901 with UX/UI designs that will contribute to two major initiatives: ShopConnect Appointment Booking Feature : Provide UX/UI design solutions, including a flow diagram and high-fidelity prototypes for a feature that will allow vehicle owners to schedule service appointments with auto repair shops. This feature will enable the generation and sending of .ics files containing links to MyRide901 service history and additional supporting data (e.g., vehicle service records, upcoming service recommendations). MyRide901 Website Redesign : Provide high-fidelity prototypes for a website redesign that reflects the latest trends in website design, optimized for a better user experience and alignment with MyRide901’s business and marketing objectives. WHAT TASKS WILL STUDENTS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL? By the end of the project, students should demonstrate the following: ShopConnect Design: Design the flow for the ShopConnect appointment booking feature. Create high-fidelity UI/UX prototypes that ensure a seamless experience for both vehicle owners and auto repair shops. Produce a detailed flow diagram that outlines the process from the vehicle owner initiating the service appointment request to the shop receiving the .ics file with the linked service history and other necessary data. Ensure the design facilitates easy communication and user navigation while keeping data security and integration with other MyRide901 features (e.g., service history, appointment scheduling) in mind. MyRide901 Website Redesign: Analyze the current MyRide901 website’s strengths and weaknesses in terms of UX/UI and propose solutions. Create high-fidelity prototypes that reflect the latest trends in website design for improved user experience (UX), with an emphasis on responsiveness, ease of navigation, and clarity of information. Ensure that the redesigned website aligns with the business goals and enhances the customer journey, with a clear focus on improving the user experience for vehicle owners and auto shops. Design with attention to user engagement, incorporating sections for testimonials, FAQs, and service features in a modern and appealing layout. FINAL DELIVERABLES SHOULD INCLUDE For ShopConnect Appointment Booking Feature : Flow diagram detailing the user journey and steps in the appointment scheduling process. High-fidelity UI/UX prototypes for the appointment scheduling feature, highlighting: Vehicle owner’s steps to initiate and book appointments. Shop’s interface for receiving and confirming appointments. A brief written explanation of the design choices and how they align with MyRide901’s overall user experience strategy. For MyRide901 Website Redesign : High-fidelity prototypes for the redesigned website. Detailed breakdown of design choices for the website, such as: Color scheme, typography, and visual elements. Structural layout and navigation improvements. Integration of mobile optimization and responsiveness. A final report explaining the design approach, user testing feedback (if applicable), and recommendations for further improvements post-launch. Project Documentation : Presentation to stakeholders summarizing the designs, rationale behind design choices, and how the solutions fulfill user needs and business objectives. Evaluation of potential future improvements based on feedback and real-world use.

Mobile App Data Analytics Project

We are looking for learners to help analyze our mobile app datasets to draw helpful insights. From this analysis, we hope to gain insights that will will drive our product roadmap. These insights will be directly related to business outcomes and help us shape how we need to evolve our business in the future.   The scope includes assessing existing and proposed data sources / datasets against Key Performance Indicators to establish current state and gaps; and implement analysis solutions to address gaps.   Learners will benefit from experience working with a mobile app team to learn about the KPIs and data sources--such as Google Play, The Apple App Store, Google Firebase/Analytics, and relevant to the mobile app industry; and the data  

MyRide901 Expansion Project

The main goal of this project is to expand and make users aware of the new MyRide901 mobile app that is available on the app store. MyRide901 helps vehicle owners save time by providing a vehicle management app. This will involve several different steps for the learners, including: - Researching the current market and competitors. - Developing a marketing strategy for the app. - Creating a website and social media presence for MyRide901. - Developing promotional materials such as videos, flyers, and posters. - Identifying potential partnerships and sponsorships. - Creating a customer loyalty program.